We know that good leadership isn’t just about managing what is — it’s about envisioning what could be. That’s why we’ve incorporated “blue” into our name, drawing inspiration from blue sky thinking, an approach that encourages leaders to think without limitations, to innovate without constraints, and to imagine the future as wide open. The possibilities are endless to what can be achieved when we step outside the box and approach challenges as opportunities for learning and new ways forward to emerge.

The color blue has long been associated with clarity, trust, and calmness — qualities that are essential for effective leadership. Blue also represents open skies, deep oceans, and feelings of spaciousness and depth.

Ultimately, blue in our name reflects our approach to leadership: expansive, visionary, and full of possibilities waiting to emerge. We aim to empower leaders to dream big, think boldly, and lead from a place of spaciousness and deep confidence.

An orchard is a place where growth is nurtured, potential is realized, and the future is multiplied. Just as an apple tree’s true fruit isn’t just the apple it bears, but the orchards that can come from the seeds of the apples on the tree, our mission is to help leaders plant the seeds of growth today, so that they can create a lasting impact that will multiply well beyond what they themselves can do. After all, a leader’s success isn’t measured by what they do but by what those they are investing in are accomplishing.

We help leaders create systems and cultures that support the growth of others, ultimately multiplying the impact of their leadership. And through that impact, trees are planted and orchards emerge contributing to a lasting legacy that extends far beyond the individual leader.